In 2010, the dream of Novaa Naturals was born. Our founder Maya Moore, straight out of high school became a hair enthusiast, who desired was to grow her severely damage relaxed hair. In trial and error of trying to find the right products that worked for her hair, was when she learned that all products were not made the same and some of the products that she had been using were causing more harm than good to her hair.
The knowledge she gained, inspired Maya to start making her own product for her hair. It started with a hair growth oil, that became a fan favorite between family and friends. It was until then did she think about developing an entire product line, not only to aid in the health and growth of hair, but to educate women all around the world the importance of not only taking care of their hair, but also the importance of knowing what are in the products that were going onto their hair and skin.